Managing Brand Equity

The marketing battle will be a battle of brands, a competition for brand dominance। Based on the classic book, Managing Brand Equity, these presentation slides display strategies to effectively manage brand equity. There are four elements of brand equity explored in these powerpoint slides : brand loyalty, brand awareness, perceived quality, and brand associations.

Managing Brand Equity

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Managing Brand Equity presentation outline:

Key Elements of Brand Equity

Managing and Measuring Brand Loyalty

Strategic Value of Brand Loyalty

How to Improve Brand Loyalty

Managing Brand Awareness

Value of Brand Awareness

How to Achieve Brand Awareness

What is Perceived Quality?

Value of Perceived Quality

Maintaining Brand Associations

This great presentation is based on a landmark book: David Aaker, Managing Brand Equity, Free Press. You can obtain this excellent book here. You can visit David Aaker's website here.

Article Source:http://www.studymarketing.org