Developing Creative Thinking Skills

In business, creativity can help you launch major innovative products and services। This powerpoint presentation is a great ‘how-to’ material on creative thinking. The slides explore tools and techniques that have proven useful for various creativity problem solving situations.

Creative Thinking Skills

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Creative and Innovative Thinking Skills Presentation Outline:

Understanding Creativity and Innovation

Conceptual Blocks of Creativity: Constancy, Compression and Complacency

Three Components of Creativity : Expertise, Inner Motivation and Creative Thinking Skills

Tools for Defining Problems and Creating Innovative Ideas

Strategies to Develop and Sustain a Creative Work Climate

Some Lessons in the Slides:

Types of Innovation :

Business Model Innovation involves changing the way business is done in terms of capturing value e.g. HP vs. Dell, hub and spoke airlines vs. Southwest

Process Innovation involves the implementation of a new or significantly improved production or delivery method.

Product Innovation, involves the introduction of a new good or service that is new or substantially improved. This might include improvements in functional characteristics, technical abilities, ease of use, or any other dimension.

Service Innovation, is similar to product innovation except that the innovation relates to services rather than to products

This excellent presentation is based on this reference:

David Whetten and Kim Cameron, Developing Management Skills, , Prentice Hall. You can obtain this fine book here

Article Source:http://www.studymarketing.org